“Leadership isn’t an art.
  It’s a science.”

Friederike Fabritius
Neuroscientist. Keynote speaker.
Award-winning author.

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Order books written by neuroscientist Friederike Fabritius

The Leading Brain

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Leadership isn't an art. It's a science. The Leading Brain employs cutting-edge neuroscience to help you improve performance, enhance creativity, and increase job satisfaction.

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Making tough decisions more quickly and effectively, mastering your emotions, achieving peak performance, fostering teamwork and trust, breaking old bad work habits and adopting new and more productive ones. Let's face it: There are literally thousands of books available on these topics. Yet nearly all of them lack what The Leading Brain provides: a firm grounding in the newest findings from the exciting field of social cognitive neuroscience.

strategy+business Best Book award

Unlike many business books, which freely dispense the latest fly-by-night fads and fashions in leadership and management, The Leading Brain uses solid science-based data to support strategies, tips, and techniques that are proven to perform in the workplace.

The Leading Brain starts with a single, powerful idea: To work well yourself and with others, you need to start by understanding how your brain works.

The culmination of years of experience in both science and business, The Leading Brain draws heavily on the expertise of neuropsychologist, management consultant and veteran executive coach Friederike Fabritius, as she combines her considerable knowledge both of the brain and of what makes top executives succeed in a form that manages to be accessible, actionable, and entertaining.

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Raves and recommendations from leaders in science and business

Friederike has the rare talent to convey a complex, scientific topic with childs-ease and engage and inspire her audience. It is always a pleasure to hear her present her theories and how these can be brought to life in the business world to drive our brains to top performance. It was an honour to have her give a keynote at our GSA Partner Meeting.

— Julie Linn Teigland, EMEIA Area Manager, EY

When I think of all the positive feedback and interested questions from the audience, I realize that when you conveyed your message of team collaboration, you did more than simply engage our senior executives on a personal level, you gave them something that is both inspiring and truly useful. Your words will help us on our road to achieving a cultural change. My heartfelt thanks for your contribution!

— Dr. Heinrich Hiesinger, former CEO, thyssenkrupp
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Friederike Fabritius answering questions and delivering keynotes

The Neurochemistry of Peak Performance

Peak performance isn’t just a question of training and preparation. It has everything to do with the neurochemical signatures in your brain.

Fun, Fear, and Focus

In this talk delivered at Google, Friederike explains how just a little neurochemistry can make it easy to cultivate an environment for excellence.

Friederike Fabritius - The Leading Brain

In this 90-second video, Friederike outlines the three fundamental factors you need to achieve peak performance.

The Secret DNA of Peak Performance

Friederike stopped by at the LinkedIn Studio in New York to discuss the launch of her book The Leading Brain.

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A regularly updated listing of leadership expert Friederike Fabritius's articles and appearances


Talks at Google: Fun, Fear, and Focus

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Why counting to 100 can be harder than you think. And how the answer will improve your overall performance. Author and Neuroleadership expert Friederike Fabritius talks about the region of your brain that holds the key to innovation and about another region that sometimes gets in the way.

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Leadership in Action: Friederike Fabritius

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Author, neuropsychologist, and leadership expert Friederike Fabritius joins Leadership in Action hosts Mike Useem and Jeff Klein to discuss how neuroscience is profoundly changing the methods and practices that businesses will be using for leadership training and development.

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Strategies for Achieving Peak Performance

Author and Neuroleadership expert Friederike Fabritius chats with CBS news analyst Jill Schlesinger about using solid neuroscientific findings to develop new methods and practices for leadership development.

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Best Business Books 2017: Management

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The Leading Brain, co-authored by neuropsychologist and leadership expert Friederike Fabritius, has been named one of the top business books of 2017 by strategy+business, a prominent business magazine and Web site that focuses on management issues and corporate strategy.

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The Secret DNA of Peak Performance

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The specific formulas for optimal performance may differ from one person to another, but they all share the same three key ingredients.

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Book Friederike Fabritius as a keynote speaker for one of these popular topics

Neuroscience hacks to work smarter, better, happier

How does the brain work? And how can you use this knowledge to work smarter, better, and happier? In these keynotes you will learn how to use the latest insights from social cognitive neuroscience to improve your personal effectiveness as a leader. You will gain a greater understanding of how the brain works and learn about the key role different neurochemicals and brain areas play in your performance. These keynotes are highly entertaining and offer you science-based insights that you can put into practice right away.

Fun, Fear, and Focus

How can you reach peak performance? It comes down to a special cocktail of neurochemicals. To release them in your brain, all you really need are three factors. I call them Fun, Fear, and Focus. Once you have created the right work conditions, you will be multiple times more productive – and happier, too.

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Friederike Fabritius answers questions about the nexus of neuroscience and leadership

What three neurochemicals lead to peak performance?

Although dopamine, noradrenaline, and acetylcholine are what you need for peak performance, I have developed a friendlier framework to make things easier to remember: It's Fun, Fear and Focus.

When you have fun with the task at hand, that is, when you really enjoy what you are doing, you release dopamine. Dopamine makes your brain more efficient, helps you learn better, and allows your prefrontal cortex, the region of the brain for rational and analytical processing, to function better.

After fun, there's fear, which releases noradrenaline. And when I say "fear," I'm not talking about... continued→

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