The Leading Brain


Strategien der Hirnforschung zur Erzielung von Höchstleistung

Die neuesten Erkenntnisse der Hirnforschung für Führungskräfte: Wie man seine Leistungsfähigkeit erhöht, die Zusammenarbeit verbessert, und ein glücklicheres Leben führt. „Best Business Books in 2017“ - gewählt vom Management Magazin strategy+business.

strategy+business Best Book award

The Leading Brain schlägt die Brücke zwischen den neuesten Erkenntnissen der Hirnforschung und dem Top Management. Alle vorgeschlagenen Techniken sind evidenzbasiert und lassen sich direkt in die Praxis umsetzen. The Leading Brain ist humorvoll geschrieben und voller konkreter Beispiele aus dem Führungsalltag.

Während meiner Seminare und Vorträge werde ich immer wieder von Führungskräften nach einer Buchempfehlung zum Thema „Neuroleadership“ gefragt. Es gibt zwar viele sehr gute Bücher über Hirnforschung und auch über Leadership - aber kaum ein Buch, das diese beiden Gebiete seriös miteinander verbindet. Da ich selber sehr gerne lese, war mir auch wichtig, dass das Buch gut geschrieben ist und es Spaß macht, es zu lesen. Da ich überall nach so einem Buch gesucht, und es nicht gefunden habe, habe ich mich entschlossen, es selbst zu schreiben. Das Ergebnis ist The Leading Brain.

  • Kapitel 1: Wie Sie Höchstleistung erreichen
  • Kapitel 2: Steigern Sie Ihre Kompetenz im Umgang mit negativen Emotionen und schwierigen Situationen
  • Kapitel 3: Verbessern Sie Ihre Aufmerksamkeit und Konzentration
  • Kapitel 4: Wie Sie Ihr Verhalten nachhaltig verändern und bessere Gewohnheiten aufbauen
  • Kapitel 5: Wie Sie Innovation fördern und bessere Entscheidungen treffen
  • Kapitel 6: Wie Sie schneller und effizienter lernen
  • Kapitel 7: Welche relevanten Persönlichkeitsunterschiede gibt es, und wie stellt man ein Höchstleistungs-Team zusammen?
  • Kapitel 8: Was motiviert Menschen und wie fördert man Vertrauen und Zusammenarbeit?
  • Kapitel 9: Wie sieht der Arbeitsplatz der Zukunft aus und wie kann man gehirnfreundlicher arbeiten?

Pressestimmen zu The Leading Brain


An exciting, pragmatic journey through the fascinating workings of our minds and motivations. Managers who read The Leading Brain are sure to find a wealth of insights and strategies that they can easily and intuitively apply in the workplace. This one book could significantly change your leadership style.

— Malte Siewert, co-founder and managing director, trivago

Concrete, energetic, and accessible, this is a must-read for anyone who takes a science-backed approach to business.

— Publishers Weekly

The Leading Brain is the best integration of neuroscience and leadership that I have ever seen.

— Dr. Jonathan Schooler, Neuroscientist and Professor at UC Santa Barbara

Having worked closely with Friederike in the past, I am pleased that The Leading Brain applies her outstanding expertise in neuropsychology to meet the tough, real-world challenges that today's business leaders face. The fact that this book's goal is to create a better, more ethical working world makes it especially compelling for me.

— Wolf Singer, MD., Ph.D., Director emeritus at the Max Planck Institute for Brain Research

What an interesting and helpful book. Fabritius and Hagemann have introduced the most important findings of modern neuroscience to the business community —offering us a host of new skills to excel at work, and even with friends and family. It's highly original, remarkably informative and insightful, even humorous in many spots. I am so happy to have read it! You will be too.

—  Helen Fisher, PhD, Senior Research Fellow, The Kinsey Institute and bestselling author of Anatomy of Love

The Leading Brain covers a vast array of fascinating topics, such as habit formation, emotional regulation, intuition, and optimal decision making. There are tons of useful strategies in this book that you can apply to your life and your work right away!

— Scott Barry Kaufman, co-author, Wired to Create: Unraveling the Mysteries of the Creative Mind

The Leading Brain is as insightful as it is accessible. In teaching us how our brain works, we are in the advantageous position of making our brains work better. This book is a must read for anyone who is a leader, will be a leader -- or even for those being led.

— Kelly Leonard, Executive Director of Insights and Applied Improvisation - The Second City

Really enjoyable and informative. Covers much of what I teach my students, that they must take command of their own psychological machinery to be successful in any endeavor. I hope to incorporate many of the lessons in my lectures and recommend the book to my students.

— Ken Singer, Managing Director, Sutardja Center for Entrepreneurship and Technology, UC Berkeley

Amusing and inspiring. Most of the books in this domain explain behavioral patterns by using observation and experimentation…Looking at these phenomena through the lens of neuroscience definitely adds plausibility to the picture. I found The Leading Brain to be very well written and, for me, it was indeed a page-turner.

— Marcus Krug, Head of SAP Intrapreneurship, SAP AG

The book is fantastic! Well-written, good examples, excellent structure. And, unlike so many business books, which can be an ordeal to get through, The Leading Brain also has a fine sense of humor. Reading it produces the very feeling of “flow” that the authors describe so well.

— Matthias Hohensee, Silicon Valley bureau chief, Wirtschaftswoche

Very good, extremely helpful, great examples, a must-read.

— Klaus Poggemann, Head of Legal, apoBank

Real leadership begins and ends in the brain. Science has changed the world throughout the ages and thanks to this book, it can finally change leadership for the good of mankind.

— Liam Condon, member, board of management, Bayer AG, and CEO, Bayer Crop Science

Breathtaking. It’s both a lecture on modern sciences and kind of a thriller. I’ve never read a book on management so fast.

— Peter Gerber, CEO, Lufthansa Cargo