I work with C-level executives around the globe on how to use neuroscience to create a better working world. After my keynotes and sessions people always ask me: »Could you please recommend a great book on neuroscience for leaders?«
There are many great books on leadership and many amazing books on neuroscience. But I couldn’t think of the one book that combined all relevant aspects of neuroscience for leaders in just one book. That’s why I decided to write The Leading Brain. The Leading Brain has been published with Random House in 2017. It has been translated into numerous languages such as Chinese, Korean, Polish, and Russian, and it has been elected business book of the year by the magazine strategy + business.
I have always been an avid reader. That’s why it was important to me to write a book that is not only applicable and inspiring, but also truly fun to read. I hope that you will enjoy reading it as much as I enjoyed writing it!
»An exciting, pragmatic journey through the fascinating workings of our minds and motivations. Managers who read The Leading Brain are sure to find a wealth of insights and strategies that they can easily and intuitively apply in the workplace. This one book could significantly change your leadership style.«
»Concrete, energetic, and accessible, this is a must-read for anyone who takes a science-backed approach to business.«
»The Leading Brain is the best integration of neuroscience and leadership that I have ever seen.«
»Having worked closely with Friederike in the past, I am pleased that The Leading Brain applies her outstanding expertise in neuropsychology to meet the tough, real-world challenges that today's business leaders face. The fact that this book's goal is to create a better, more ethical working world makes it especially compelling for me.«
»The Leading Brain covers a vast array of fascinating topics, such as habit formation, emotional regulation, intuition, and optimal decision making. There are tons of useful strategies in this book that you can apply to your life and your work right away!«
»The Leading Brain is as insightful as it is accessible. In teaching us how our brain works, we are in the advantageous position of making our brains work better. This book is a must read for anyone who is a leader, will be a leader -- or even for those being led.«
»Really enjoyable and informative. Covers much of what I teach my students, that they must take command of their own psychological machinery to be successful in any endeavor. I hope to incorporate many of the lessons in my lectures and recommend the book to my students.«
»Amusing and inspiring. Most of the books in this domain explain behavioral patterns by using observation and experimentation…Looking at these phenomena through the lens of neuroscience definitely adds plausibility to the picture. I found The Leading Brain to be very well written and, for me, it was indeed a page-turner.«
»The book is fantastic! Well-written, good examples, excellent structure. And, unlike so many business books, which can be an ordeal to get through, The Leading Brain also has a fine sense of humor. Reading it produces the very feeling of “flow” that the authors describe so well.«
»Very good, extremely helpful, great examples, a must-read.«
»Real leadership begins and ends in the brain. Science has changed the world throughout the ages and thanks to this book, it can finally change leadership for the good of mankind.«
»Breathtaking. It’s both a lecture on modern sciences and kind of a thriller. I’ve never read a book on management so fast.«